When small business owners get started, their primary focus is often on how to get the first customers through the door. Businesses may believe that since they offer a good product or service, use the right hashtags, proper product photography, etc., it’s just a matter of time until customers find their way to them.
A traditional media strategy will help to bring in steady sales, but there is a more effective way to exponentially grow your business. All businesses, no matter how old or new, should not overlook digital channels as a mode to generate leads, convert interest into customers and customers into ambassadors.
Over the years we have seen most start-ups move away from traditional means of advertising and into the digital sphere. But are you getting the most out of your digital marketing strategy?
Digital Marketing Academy TT, a division of Paradox Studios TT, is a Professional Development Training Provider that delivers industry-specific training in the area of Digital Marketing and its related functions.
Paradox Studios TT considers itself a “disruptive digital agency”, as their direction sees the need to stay abreast of the rest of the world when operating in the digital arena. They are partners with Hubspot, Google, Go Daddy and Certified Partners with Digital Marketer.
This vision led to the birth of Digital Marketing Academy TT. The digitization of business is inevitable and dynamic. Providing industry-relevant, up-to-date and cost-effective training, in tandem with their existing services of website development, social media management and digital marketing, was absolutely necessary for the continued success of their clients and industry professionals.
To exist confidently in this era of business, emphasis placed on your online presence is a necessity. While the agency can do it all for you, there lies great benefit in understanding what they do, why they do it and how to get it done yourself. They’ll train you to do it yourself, audit its performance and to re-engineer your strategy where needed.
Through their partnership with Digital Marketer, they are able to provide the same training used by major players, like Uber, Shopify, HarperCollins, Infusionsoft etc., in over 68 countries worldwide, right here in Trinidad & Tobago and the Caribbean.
What does Digital Marketing Academy TT offer?
The Academy, through Digital Marketer, offers a comprehensive list of training to help you navigate your digital marketing transformation.
Certifications offered at DMA TT
- Paid Traffic and Customer Acquisition Mastery
- Content Marketing Mastery
- Social and Community Management
Conversion Funnel Optimization- Analytics and Data Mastery
- Search Marketing Mastery
- Optimization & Testing Mastery
- Email Marketing and List Building Mastery
- eCommerce Marketing Mastery
- Copywriting Mastery
- Community Management Mastery
- Digital Marketing Mastery
When it comes to the online experience, the precedent is set, to give customers all the information they need when they need it. You have to translate the same seamless customer experience you may have at your physical location to your digital location. Mastering your customer value journey is the key to your online success.
You’re probably thinking you can learn all these strategies online, and while you can, there will always be the instance where you hear creators speaking in acronyms and jargon you don’t fully understand or they focus solely on one aspect of digital media. Which may not necessarily work for your industry.
Ideally, you should strategically integrate multiple techniques to provide your customers with all the relevant information they need to answer any questions they may have. This brings value to your customer and credibility to your brand.
To schedule a 30-minute consultation with a Digital Marketing Specialist to guide you on implementing the marketing strategy right for you, call 1-(868)-779-7677 or email [email protected].
